Running your own pay-per-click campaign is hard enough, especially if there is a lot of competition in your industry. With all the stress of setting up and managing your own campaign, there are some basic errors that many website owners make.
One of the most common (and funniest), mistakes a search marketer can make is bidding on the term ‘Keyword’. This is all too common across both Google and Yahoo! advertising platforms, so let’s look at an example of what I mean:
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