With Google now recognised as the UK’s number one brand we’re seeing the developing maturity of an Internet-controlling corporation. Google has been remarkably subtle and intelligent in taking control of the Internet. They won the search engine wars some time ago, effectively defining the way Websites are developed and presented. Governments and the EU have tried to do this and failed. Continue reading…

About the Author Jem Shaw is Marketing Director and co-founder of XSEO, the UK-based search engine optimisation specialist. Drawing on 30 years’ marketing experience, 15 of which have been primarily in digital media, he’s a regular speaker at marketing seminars and conferences